People with a High Internal Locus of Control Are Likely

question 35

Multiple Choice

People with a high internal locus of control are likely to be ________ because they feel that they ________.

• A) high achievers; can change their environment
• B) low achievers; can't change their environment
• C) high achievers; can't change their environment
• D) low achievers; can change their environment

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Definitions:

Market Penetration

The extent to which a product or service is recognized and bought by customers in a particular market.

Diversification

A strategy of investing in a variety of assets to reduce exposure to any single investment's risk.

Strategic Marketing Process

A systematic approach to planning, executing, and managing marketing efforts to achieve business objectives.

Marketing Mix

A model used to review and manage a business’s marketing strategies, traditionally made up of the four Ps: product, price, place, and promotion.