In Equity Theory a Person Is Likely to Be Most

question 93

Multiple Choice

In equity theory a person is likely to be most unhappy when ________.

• A) inputs exceed outcomes
• B) outcomes exceed inputs
• C) inputs equal outcomes
• D) inputs fail to match outcomes

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Definitions:

Aida Model

A marketing model that outlines the process of attracting attention, generating interest, creating desire, and prompting action in consumers.

Communication Media

Various mediums and channels used for transmitting information between individuals or groups, including digital, print, and interpersonal platforms.

Pharmaceutical Companies

Firms engaged in the research, development, production, and marketing of drugs and medications.

Traditional Media

Media channels that predate the internet, including broadcast television, radio, newspapers, and magazines, used for mass marketing and information dissemination.