Which Two Criteria Does the BCG Matrix Measure

question 25

Multiple Choice

Which two criteria does the BCG matrix measure?

• A) market share and market growth
• B) external markets and internal markets
• C) business strength and market opportunities
• D) market segmentation and market share

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Definitions:

House Money Effect

The tendency for individuals to take greater risks when investing or gambling with money that was won or received unexpectedly, as opposed to their own hard-earned money.

Problem Recognition

is the initial stage in the consumer decision process where a consumer identifies a need or problem that requires satisfaction or solution.

Need Recognition

The first stage in the consumer decision process, occurring when an individual perceives a difference between their current state and a desired state.

Bounded Rationality

A concept suggesting that individuals make decisions based on limited information, limited time, and their own limited cognitive processing capacity.