Martin Wrote a Screenplay and Wants to Pitch It to Production

question 72

Multiple Choice

Martin wrote a screenplay and wants to pitch it to production companies.The Hollywood Creative Directory lists over 400 companies.Martin wants to find the best targets for his script,but he doesn't have time to research that many companies.What will likely affect his decision-making process?

• A) the 80/20 rule
• B) bounded rationality
• C) recognition of assumptions
• D) anchoring bias

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Definitions:

Price of Whey

Refers to the market value assigned to whey, a by-product of cheese or casein production that is used in food and supplements.

Income

The money received by an individual or household, typically on a regular basis, through work, investments, or other sources.

Utility Function

A mathematical representation of how different combinations of goods or levels of consumption affect an individual's level of satisfaction or happiness.

Consumption of Nuts

The act of eating nuts, which are high in protein and healthy fats, as part of a diet.