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You Are the Marketing Manager for a Software Company

question 36

Essay

You are the marketing manager for a software company.Focus group data for a new tutoring product,Math Freak,shows that 15 percent of users showed a 50 point or higher improvement in their test scores.Another 36 percent showed a small increase.The other 49 percent had no score change,or actually had their score drop.Your job is to maximize the sales of Math Freak.Which critical thinking skill will you draw upon?


Definitions:

Return

The income generated from an investment, expressed as a percentage of the original investment cost.

Discounted Payback

A payback period calculation that takes into account the time value of money by discounting each of the cash flows from the project at a particular rate before it sums them to determine the break-even point.

Payback Period

The time required for the return on an investment to "pay back" the sum of the original investment, commonly used as a measure of investment risk.

Profile

A description or analysis of the characteristics, qualities, or activities of a person, organization, or thing.

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