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You Are the Marketing Manager for a Software Company

question 36

Essay

You are the marketing manager for a software company.Focus group data for a new tutoring product,Math Freak,shows that 15 percent of users showed a 50 point or higher improvement in their test scores.Another 36 percent showed a small increase.The other 49 percent had no score change,or actually had their score drop.Your job is to maximize the sales of Math Freak.Which critical thinking skill will you draw upon?


Definitions:

Normal Good

A good for which demand increases as the income of the buyer increases, implying a positive relationship between income and demand.

iTunes Music

A media player, media library, Internet radio broadcaster, and mobile device management application developed by Apple Inc.

Fewer Downloads

A situation indicating a decrease in the number of times digital content is downloaded by users, possibly reflecting changes in preference or accessibility.

Inferior Good

A type of good for which demand decreases as the income of the consumers increases, opposed to a normal good where demand increases with rising income.

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