In Kotter's Model of Change,a Leader's First Task Is to ________

question 33

Multiple Choice

In Kotter's model of change,a leader's first task is to ________.

• A) get the right people involved in making change
• B) create a strategic vision
• C) convince people that there is an urgent need for change
• D) communicate a vision of change to the entire organization

---

Definitions:

New Products

Items or services that have been recently developed and introduced to the market.

Effective Branding

The process of developing a distinctive and memorable brand identity that positively influences the perception and loyalty of customers.

Symbolic Aspects

Elements of something that represent or signify deeper meanings, values, or concepts beyond their literal appearance.

Telephone Hotlines

Dedicated phone lines providing information, support, or emergency services to callers, often available 24/7.