Examlex
Explain how emotions can hijack our brain during times of change.
Trading Up
A strategy where a business encourages customers to purchase higher-priced items, upgrades, or add-ons.
Trading Down
Opting for cheaper or lower-quality products or services, often as a result of economic constraints or budget considerations.
Repositioning
The strategy of changing the marketing mix for a product or brand to target new markets or change the product's image.
Product Life Cycle Shapes
The visual representation of the stages a product goes through from its introduction to the market until its decline, typically shown as a graph.
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