Tamara Is Planning to Establish a Company,and Wants to Secure

question 91

Multiple Choice

Tamara is planning to establish a company,and wants to secure resources and marketing channels in multiple countries at the same time.What is the best strategy for Tamara to achieve the company's goals?

• A) establish licensing agreements
• B) emphasize hybridization of operations
• C) use a global new venture start-up model
• D) focus on ramping up exports

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Definitions:

Facial Feedback Effect

The theory that suggests the movement and expressions of the facial muscles can influence emotional experiences.

Mood

A temporary state of mind or feeling that can affect a person's perceptions and behavior.

"Me"

The aspect of the self that involves the organized set of attitudes and perceptions an individual has about themselves; part of the self-concept.

Film Clips

Short segments taken from a movie or television show used to illustrate a point, evoke an emotional response, or provide entertainment.