Examlex
What do you think is the best way to deter organizations from taking an obstructionist approach to corporate social responsibility?
Captive Audience
An audience that is not free to avoid a message, often used in advertising contexts where consumers cannot easily disregard the advertisement.
Online Friends
Individuals with whom one maintains a friendship over the internet, often through social media platforms, without necessarily having met in person.
Active Consumers
Consumers who actively seek information, evaluate products, and make conscious choices rather than making passive decisions.
Influentials
Individuals who have the power to affect purchase decisions of others because of their authority, knowledge, position, or relationship.
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