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In making business decisions, Glenda, personnel manager for HVAC Maintenance, Inc., applies her belief that all persons have fundamental rights. This is
Reciprocity
A social norm of responding to a positive action with another positive action, rewarding kind actions.
Cognitive Dissonance
A psychological phenomenon involving discomfort felt by an individual when they hold conflicting beliefs, attitudes, or behaviors simultaneously.
Fundamental Attribution Error
The tendency to overemphasize personal characteristics and ignore situational factors in judging others' behavior.
Central Route Change
A persuasive approach that focuses on logical arguments and content, leading to long-lasting attitude change by engaging systematic thinking.
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