The Promotional Tool Used Most Often to Communicate with Members

question 89

Multiple Choice

The promotional tool used most often to communicate with members of a trade channel is personal selling.Which of the following is a reason behind this? 

• A) Personal selling is the most inexpensive form of communication. 
• B) Members of trade channels are the most conspicuous audience. 
• C) Members of trade channels are the target audience for producers of only household products. 
• D) The target audience represents a relatively small, easily identifiable group.

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Definitions:

Utility Function

A mathematical representation of how different goods or bundles of goods provide satisfaction to a consumer.

Spaghetti Consumption

The amount of spaghetti eaten, often measured in terms of quantity over a specific time period.

Juliet

A reference to a major character from William Shakespeare's play "Romeo and Juliet," often symbolizing young love or tragic romance.

Utility Function

A mathematical representation of how consumer preferences lead to the selection of goods and services in order to achieve the highest level of satisfaction.