Solved

Scenario 1-1 In 1996, a Graduate from the University of Maryland, Kevin

question 16

Multiple Choice

Scenario 1-1
In 1996, a graduate from the University of Maryland, Kevin Plank, founded Under Armour, a performance apparel company that now competes with some of the top apparel brands in the industry. During its first ten years of operations, the company was known primarily for its sweat-wicking clothing line. In late 2010, however, Under Armour released its first line of basketball shoes. "Along with the new product line, the company must have a new brand image," said Plank. "I called our marketing team and asked them to go through this building and find anything that says that we are only an apparel brand and throw it away." The company also removed all advertisements carrying the word "apparel," and began exploring new ways to promote the brand. The company hopes its new efforts will allow the company to be viewed as an overall "performance" company, which will ultimately enable it to compete with footwear powerhouses Nike and Adidas, and will help increase its current 1.1 percent market share.
-(Scenario 1-1) To promote Under Armour's new brand image,the firm has launched large scale advertising in three different countries,making a minor change in the physical appearance of the ad by using a different actor from each country.This is an example of _________ advertising.

Definitions:

Compiler Efficiency

A measure of how effectively a compiler translates high-level code into optimized machine code, impacting the performance and size of the resulting executable.

Abstract Class Constructor

A constructor in an abstract class, which cannot be instantiated directly but can be called by constructors of its subclasses.

Object Creation

The process of instantiating a class to form a new object in object-oriented programming.

Ancestor Class Constructor

A constructor call for a superclass in an inheritance hierarchy, used to initialize the state of an ancestor class before the derived class.