Scenario 1-2 Chug Enterprises Is Planning to Create a New Line of Line

question 64

Multiple Choice

Scenario 1-2
Chug Enterprises is planning to create a new line of products and enter into the sports drink market. They plan to advertise the first product to teenagers as being the best-tasting sports drink on the market. The second product will be advertised to adults as being the lowest calorie sports drink one can buy. The third product will be advertised to senior citizens as containing calcium, a mineral needed to maintain a healthy bone structure. Each product will have separate, distinctive packaging. 
-(Scenario 1-2) The company launched the third product for senior citizens in the market,and their efforts were highly successful.Chug Enterprises now plans to introduce it worldwide.However,the way senior citizens perceive products vary from culture to culture.Thus,Chug Enterprises should engage in: 

• A) cooperative advertising. 
• B) international advertising. 
• C) national advertising. 
• D) regional advertising.

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Definitions:

Anticline

A type of fold in the Earth's crust that is convex up and has its oldest beds at its core.

Joint

A fracture or separation in rock in which there has been no significant movement of the sides relative to one another.

Geologic Processes

The natural mechanisms through which Earth's surface is shaped and changed over time, including erosion, sedimentation, and tectonic movements.

James Hutton

Often referred to as the "Father of Modern Geology," he was an 18th-century Scottish scientist who proposed the principle of uniformitarianism.