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Scenario 1-4 Target, a Global Discount Retailer, Generates Around 65 Billion Dollars

question 43

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Scenario 1-4
Target, a global discount retailer, generates around 65 billion dollars in sales annually. Additionally, the company employs more than 360,000 people worldwide. Target stores carry just about every major brand imaginable. Target also carries a number of its own brands including Market Pantry, Archer Farms, and Up and Up. Each of the brand labels appears on different products throughout the store-for example, the Archer Farms label appears on the retailer's highest quality foods. The Market Pantry label appears on food items as well; however, these items are often sold at a significantly lower price. The Up and Up label is on a large range of products ranging from paper products to household cleaning supplies.
-(Scenario 1-4) In one city,Walmart,a competing retail outlet,opens a store across the street from Target and a battle for business follows.To distinguish their stores from one another,both retailers create a series of new commercials to help promote their brand.Target's commercials emphasize the fast,fun and friendly service that it provides for its guests,and uses several celebrity endorsements.Meanwhile,Walmart runs three different commercials that focus on the low prices of its products.This is an example of:

Definitions:

Moral Standards

A set of principles that govern what is considered right and wrong behavior.

Prosocial Cultural Values

Cultural norms that promote positive and helpful behavior towards others.

Mortality

The state of being mortal or susceptible to death; often used in statistics to refer to the rate of death within a population.

Increases Helping

The phenomenon where incidents or conditions lead to a rise in actions intended to provide aid or benefit to others.