Which of the Following Is an Example of a Brand

question 51

Multiple Choice

Which of the following is an example of a brand extension? 

• A) The manufacturers of Cocoa Flakes, a popular cereal, launches a cookie called "Cocoa Crunch" in a new product category. 
• B) Tracker, a company selling security systems, advertises its product on a local television network. 
• C) Dog Handler, a manufacturer of leashes for dogs, collaborates with a competitor to expand its market base. 
• D) Blossoms, a women's perfume line, advertises its new line through sales promotions and point-of-purchaseadvertising at department stores.

---

Definitions:

Sociologists

Social scientists who study the development, structure, and functioning of human society, including patterns of social relationships, interactions, and culture.

Mainstream Values

Dominant societal norms and moral beliefs that are widely accepted and practiced by the majority of a society or culture.

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a general disdain for other groups.

Cultural Relativism

The concept that one's cultural background should guide how their behaviors and beliefs are perceived by others.