Which of the Following Is a Difference Between IBP and IMC

question 55

Multiple Choice

Which of the following is a difference between IBP and IMC? 

• A) IBP ignores the importance of communication whereas IMC does not. 
• B) IBP focuses more on the need for coordinated and synergistic messages. 
• C) IMC emphasizes the brand, whereas IBP does not. 
• D) IBP goes beyond the parameters of IMC.

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Definitions:

Technological Advance

The discovery of new technologies or the improvement of existing ones, significantly altering the way goods or services are produced.

Digital Video Recorders

Electronic devices that record video in a digital format to a disk drive, USB flash drive, SD memory card, or other local or networked mass storage device.

Price

The financial value anticipated, demanded, or provided as compensation for something.

Wage Rate

The amount of compensation an employee receives per hour of work.