Scenario 1-2 Chug Enterprises Is Planning to Create a New Line of Line

question 2

Multiple Choice

Scenario 1-2
Chug Enterprises is planning to create a new line of products and enter into the sports drink market. They plan to advertise the first product to teenagers as being the best-tasting sports drink on the market. The second product will be advertised to adults as being the lowest calorie sports drink one can buy. The third product will be advertised to senior citizens as containing calcium, a mineral needed to maintain a healthy bone structure. Each product will have separate, distinctive packaging. 
-(Scenario 1-2) To help build brand awareness,customer preference,and loyalty,Chug Enterprises plans a coordinated campaign using a variety of tools such as advertising in mass media,direct marketing,and Internet advertising.This process of combining coordinated communication to help customers identify and evaluate the relevance of Chug Enterprise's products to their lives and value systems is known as ________.

• A) brand extension 
• B) integrated brand promotion 
• C) advocacy advertising 
• D) institutional advertising

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Definitions:

Principal

The original sum of money lent or invested, excluding any profits or interest generated from it.

Commission

A fee paid to an agent in a transaction, typically calculated as a percentage of the sale price.

Car Salesman

A person who sells new or used vehicles at a dealership.

Margins

The difference between the selling price of a good or service and its cost of production, often expressed as a percentage of the selling price, indicative of profitability.