Scenario 1-2 Chug Enterprises Is Planning to Create a New Line of Line

question 64

Multiple Choice

Scenario 1-2
Chug Enterprises is planning to create a new line of products and enter into the sports drink market. They plan to advertise the first product to teenagers as being the best-tasting sports drink on the market. The second product will be advertised to adults as being the lowest calorie sports drink one can buy. The third product will be advertised to senior citizens as containing calcium, a mineral needed to maintain a healthy bone structure. Each product will have separate, distinctive packaging. 
-(Scenario 1-2) The company launched the third product for senior citizens in the market,and their efforts were highly successful.Chug Enterprises now plans to introduce it worldwide.However,the way senior citizens perceive products vary from culture to culture.Thus,Chug Enterprises should engage in: 

• A) cooperative advertising. 
• B) international advertising. 
• C) national advertising. 
• D) regional advertising.

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Definitions:

Acute Care

A form of healthcare designed to treat short-term, urgent medical conditions.

Basin Bath

A method of bathing that involves using a basin filled with water and soap, commonly used for bedridden patients.

Nail Care

Practices and procedures performed to maintain the health and aesthetics of fingernails and toenails.

Fingernails

Hardened keratin plates covering the dorsal aspect of the terminal phalanges of fingers, playing roles in protection, sensation, and manipulation.