Scenario 1-4 Target, a Global Discount Retailer, Generates Around 65 Billion Dollars

question 66

Multiple Choice

Scenario 1-4
Target, a global discount retailer, generates around 65 billion dollars in sales annually. Additionally, the company employs more than 360,000 people worldwide. Target stores carry just about every major brand imaginable. Target also carries a number of its own brands including Market Pantry, Archer Farms, and Up and Up. Each of the brand labels appears on different products throughout the store-for example, the Archer Farms label appears on the retailer's highest quality foods. The Market Pantry label appears on food items as well; however, these items are often sold at a significantly lower price. The Up and Up label is on a large range of products ranging from paper products to household cleaning supplies. 
-(Scenario 1-4) In a Facebook ad,Target purchases and runs a message that does not refer to any of the products it carries.Instead,it mentions that employees from each of its national stores contribute to community projects such as The United Way.This is an example of: 

• A) corporate advertising. 
• B) a public service announcement.  
• C) direct response advertising. 
• D) advocacy advertising.

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Definitions:

Government

A system or group of people governing an organized community, often a state.

Federal Tax Legislation

Laws enacted by the federal government to impose taxes on individuals and businesses to finance government activities.

Insurance Policy

A contract between an individual or entity and an insurance company, detailing the terms for premium payments in exchange for coverage of specified risk events.

Health Care

Professional services provided by individuals or institutions to promote, maintain, or restore physical and mental well-being.