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Scenario 2-2 Brush Strokes Is an Art Supply Store Located in a in a Town

question 4

Multiple Choice

Scenario 2-2
Brush Strokes is an art supply store located in a town with a population of about 100,000 people. The town is also home to a major State University. Brush Strokes gets a majority of its business from the student population. It uses the services of a local full-service advertising agency to promote themselves. A large part of its marketing budget has been used in running small advertisements in the local and school newspapers at the beginning of each term. The advertising agency is now recommending that Brush Strokes devote a majority of its budget to running television spots during broadcasts of the University's football and basketball games. While the owners of Brush Strokes agree that they could be doing a better job of reaching a larger portion of the student population, they have not come to any conclusions about the best way to accomplish this.
-(Scenario 2-2) The owners of Brush Strokes have called a meeting with their agency to determine ways in which it can benefit most from advertising.The agency has agreed to help in identifying the benefits of the brand,its target audience,the best competitive positioning,and developing a complete plan.In such a scenario,which of the following services is the agency offering?

Definitions:

Workforce Diversity

The range of differences among the members of an organization in terms of age, gender, ethnicity, background, and other characteristics.

Employment Opportunities

Available job positions or openings that people can apply to for work.

Open System

An organization or entity that interacts with its environment, exchanging information, materials, or energy.

Resource Inputs

The materials, capital, labor, and other resources required to produce goods or services in an organization.