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Scenario 2-5 In 2008, Chicago Native Andrew Mason Launched Groupon, a Website

question 52

Multiple Choice

Scenario 2-5
In 2008, Chicago native Andrew Mason launched Groupon, a website that offered Chicago-based consumers various "deals of the day." At the time, Groupon had a unique business model-each day, one "Groupon" would be offered in a particular city. If a certain number of people signed up for the offer, then the deal became available to all. Now, years later, the business continues to grow, and the service is being offered in many U.S. cities. Google made a multi-billion dollar offer for the company that Mason turned down in December of 2010. Continuing the company's rapid rise to success will be a challenging task, because the company will be the first to attempt to advertise the unique services. Groupon needs to find ways to attract new users, and looking into new forms of advertising will be essential to the company's success.
-(Scenario 2-5) As Groupon's services differ depending on the city in which it is offered,its CEO decides that each variation needs to have a catchy slogan that relates to that particular market.Which of the following types of advertising agencies would likely be the bestchoice to create these slogans?

Definitions:

Human Nature

The general psychological characteristics, feelings, and behavioral traits of humankind, regarded as shared by all humans.

Empirical Evidence

Information acquired by observation or experimentation that serves as a basis for knowledge or belief.

Critical Thinking

The objective analysis and evaluation of an issue in order to form a judgment.

Childhood Memories

Recollections of past events that occurred during one's childhood, which can significantly influence one's personality, behaviors, and perceptions in adulthood.