Scenario 2-6 Pink Inc. Has Approached Ripple Effects with the Layout of Layout

question 72

Multiple Choice

Scenario 2-6
Pink Inc. has approached Ripple Effects with the layout of an advertisement for its new product that it plans to advertise. Ripple Effects has agreed to provide Pink Inc. with the cast and crew required to create the advertisement, choosing the location and the set up. Pink Inc. has employed Glamour, an advertising agency, to make the message theme of the advertisement more innovative. Glamour has charged the firm $50,000 per hour for its services.
-(Scenario 2-6) Glamour is an example of a __________. 

• A) media specialist 
• B) direct marketing agency 
• C) creative boutique 
• D) digital/interactive agency

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Definitions:

Balanced View

An approach or perspective that fairly considers all relevant aspects of an issue, avoiding extremes in judgment or opinion.

Attribution

The process by which individuals explain the causes of behavior and events; attributions can be internal (due to personal factors) or external (due to situational factors).

Global Attributions

The tendency to ascribe the cause of a behavior or event to broad, over-generalized factors rather than specific ones.

Allocentric Individuals

People who prioritize others and the group's needs over their own individual interests.