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How did Americans view advertising after WWII? What overall emotions arose after WWII and how did ad agencies play on these sentiments?
Capital Income
This term refers to the total amount of money generated from investments, dividends, interest, and any other sources other than labor earnings.
Rent
A regular payment made for the use of land, property, or equipment.
Opportunity Cost
The skipping of feasible improvements from various alternatives due to settling on one.
Own Savings
The portion of personal or household income that is not spent on consumption but is kept aside for future use, investments, or emergencies.
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