What Is the Most Fundamental Ethical Issue in Advertising

question 87

Multiple Choice

What is the most fundamental ethical issue in advertising? 

• A) Exaggeration, which is a serious but increasingly common practice 
• B) Taste, particularly regarding society's exposure to offensive messages 
• C) Materialism, which also is a key legal issue 
• D) Deception, particularly false or misleading statements

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Definitions:

Unconscious

The part of the mind that contains thoughts, memories, and desires not within the immediate awareness of the individual.

Sibling Rivalry

The competition or animosity between brothers and sisters, which can be motivated by the desire for parental attention, among other factors.

Alfred Adler

An Austrian psychotherapist and founder of Adlerian psychology, emphasizing the importance of the feeling of inferiority in the development of personality.

Karen Horney

A psychoanalytic psychologist known for her theory of neurosis and her critiques of Freud's focus on sexuality, introducing the concept of basic anxiety.