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Need recognition,information search and alternative evaluation,purchase,and postpurchase use and evaluation represent the four stages of the:
Social Responsibility
The obligation of companies to act in ways that benefit society at large, beyond their own interests or those of their shareholders.
Marketing Metric
Quantitative measures used to monitor, analyze, and evaluate the effectiveness of marketing strategies and campaigns.
Quantitative Value
The measurable, numerical worth of a product or service, often assessed through metrics such as price, features, and benefits.
Marketing Activity
Any action or series of actions taken by a company to promote its products or services, aiming to enhance sales and market presence.
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