Once Consumers Decide That They Need Something,what Is the First

question 71

Multiple Choice

Once consumers decide that they need something,what is the first step they take as they begin to think about a product purchase? 

• A) Use an external search process. 
• B) Conduct an internal search for information. 
• C) Use an alternative evaluation process. 
• D) Determine the degree of cognitive dissonance.

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Definitions:

Projected Future Sales

Estimates of the amount of goods or services a company expects to sell over a future period.

Sustainable Growth Rate

The maximum rate at which a company can grow its earnings without needing to increase its financial leverage or equity financing.

Financial Statement

A written record that conveys the business activities and the financial performance of a company.

Debt-Equity Ratio

The measure indicating the dual use of debt and equity in the economic structuring of a company’s assets.