Scenario 5-3 While Grocery Shopping, Tina Selects Items That She Regularly Buys

question 50

Multiple Choice

Scenario 5-3
While grocery shopping, Tina selects items that she regularly buys because she knows they taste good and she has used them for years. However, the usual Kraft cheese that she buys is not available, so she buys a similar brand of cheese that she hasn't tried but has heard of before. Kraft cheese, being a popular brand, has managed to make itself known, and when most of the customers shopping at the store were asked which cheese they bought, most of them stated Kraft almost immediately.
-(Scenario 5-3) When Tina finds out that Kraft cheese is not available,she buys another brand of cheese,which she hasn't purchased before.As cheese isn't the most important item on her list,she spends very little time picking an alternate brand of cheese.This is an example of       .

• A) extended problem solving 
• B) limited problem solving 
• C) stratification 
• D) electronic word-of-mouth

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Definitions:

Goods And Services

Products and activities that fulfill the wants and needs of consumers, with goods being tangible objects and services being intangible activities.

Prospect Theory

A behavioral economic theory that describes how people make choices when faced with uncertainty, emphasizing the psychological value of gains and losses rather than the final outcome.

Traffic Violation

An infraction or offense committed by a driver, such as speeding or running a red light, typically resulting in fines or penalties.

Disutility

The subjective discomfort or dissatisfaction experienced by individuals from work or undesirable activities.