Scenario 5-6 Voice-It Technologies Produces Inexpensive Personal Voice Recording Devices That Serve

question 9

Multiple Choice

Scenario 5-6
Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office. Their recording time is limited to 120 seconds, and the devices sell for less than $20. Voice-It's products are about the size of four credit cards stacked on top of one another and have a life of about a year. The slogan the firm uses on its packaging and advertising is "Don't Write It, Voice It!"
-(Scenario 5-6) The Voice-It products are more expensive than others in the market.They are mostly used by big businessmen and higher-level managers.It is most likely that Voice-It products would have           .

• A) a high cultural capital 
• B) low brand loyalty among higher-level managers 
• C) advertising clutter 
• D) life-stage variables

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Definitions:

Contextually Resilient

The ability of an entity or system to adapt and thrive in varying environmental or situational contexts.