Psychographic Segmentation Is Used in Selecting Target Segments by Focusing

question 73

True/False

Psychographic segmentation is used in selecting target segments by focusing on consumers' descriptors such as theirvalues,beliefs,philosophies,and opinions.

---

Definitions:

Sole Proprietorships

A type of enterprise that is owned and operated by a single individual, with no legal distinction between the owner and the business.

Partnerships

A formally approved business entity where several individuals come together to share in the management and the financial gains.

Corporations

Legal entities established by shareholders who invest money or assets for a common purpose and enjoy limited liability protection.

Overhead

refers to the ongoing business expenses not directly attributed to creating a product or service, including rent, utilities, and administrative costs.