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In recent years,mobile phones and location of consumers on the go relates with segmentation.
Q13: Companies at times target "casual users".
Q14: Location is most related to segmentation.<br>A) geographic <br>B) psychographic <br>C) competitive <br>D) demographic
Q46: (Scenario 9-2)Once Optima managers have engaged Beta
Q52: (Scenario 9-2)Optima chooses the Beta Agency to
Q56: (Scenario 4-4)Joe saw a television ad that
Q73: Proctor & Gamble,a major company,can reach 70-80
Q77: Ads in the designer era were marked
Q89: Implicit memory measures do not refer to
Q96: In what areas do clients need help
Q97: For _ advertising to work as planned,the consumer