Which of the Following Is True of Segment Selection

question 58

Multiple Choice

Which of the following is true of segment selection? 

• A) The number of heavy users in a segment is usually very large. 
• B) It is enough to assess the size of a segment to select it as a company's target segment. 
• C) Growth potentials for all segments are generally very low. 
• D) Marketers are inclined to devote resources to segments projected for dramatic growth.

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Definitions:

Beliefs

Deeply held convictions or acceptances that something is true or exists, significantly influencing behavior and outlook.

Total Surplus

The sum of consumer surplus and producer surplus, representing the total net benefit to society from the production and consumption of goods.

Government Imposes

Government Imposes refers to the actions taken by a government to enforce regulations, taxes, or sanctions with the intention of influencing economic or social outcomes.

Tax

Compulsory financial charges imposed by a government to fund public expenditures, without direct benefit or return to the taxpayer.