Scenario 6-2 Sunshine Meals Inc. Is a Company That Sells Breakfast Foods

question 45

Multiple Choice

Scenario 6-2
Sunshine Meals Inc. is a company that sells breakfast foods such as cereals, pancake mixes, etc. The company conducts a study to segment its consumers. It finds that segment A consists of a small group of individuals who purchase four boxes of the brand's cereal every week. The average user consumes one box every week. It targets segment A by providing them with samples of other Sunshine products with the purchase of one box.Segment B consists of a large number of college students and individuals who have recently begun living on their own, and require readymade mixes as their breakfast solution. It targets these consumers by providing more variety with pancakes and waffle mixes. Segment C consists of consumers who are not consistent buyers; targeting these consumers could prove a loss for the company.
-(Scenario 6-2) The consumers of segment A can be classified as      .

• A) fickle users 
• B) heavy users 
• C) variety users 
• D) competitive users

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Definitions:

Walk

A form of terrestrial locomotion allowing humans and animals to move by alternating steps or strides with the legs.

Teratogen

Any agent that can disturb the development of an embryo or fetus, which may lead to birth defects or complications.

Herbal Tea

Beverages made from the infusion or decoction of herbs, spices, or other plant materials in hot water, not always containing tea leaves.

Stress

Stress is a physical and emotional response to a challenge or demand, characterized by feelings of anxiety, tension, and strain.