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Scenario 6-5
Madison State University has a reputation for having a powerful intercollegiate coed bowling team. Seating in the campus bowling alley only allows for 400 fans to attend their matches. Long lines for seats have formed in the past, with many fans leaving disappointed because they could not get a ticket. As a result, the school's administrators decided to institute a "priority seating" plan in which fans would be given access to advance tickets based on the following schedule:"Lanemaster Club" - $10,000 annual donation to the bowling program - guaranteed free box seats to any match(100 seats total) "Strike Club" - $1,000 annual donation to the bowling program - guaranteed free bleacher seats to any match (100seats total) "Kingpin Club" - participants in local recreation bowling leagues - guaranteed bleacher seats for $10.00 to anymatch (100 seats total) "Alleycat Club" - students who have maintained a 3.9 GPA or better - guaranteed bleacher seats for $1.00 to any match (100 seats total)
-(Scenario 6-5) In marketing materials created to target fans,the slogan "Two hours of wholesome fun for all ages" is used to attract ticket-buyers.This philosophy is an example of segmentation.
Fovea
A small depression in the retina of the eye where visual acuity is highest. This area is responsible for sharp central vision.
Fine Detail
The most intricate or nuanced aspects of something, usually requiring close attention or scrutiny to fully appreciate or understand.
Color-deficient Vision
A condition impairing the ability to see color differences, commonly referred to as color blindness.
Trichromatic
Pertains to the trichromatic theory of color vision, which states that the human eye has three types of receptors that are sensitive to red, blue, and green light.
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