What Is Geodemographic Segmentation

question 91

Multiple Choice

What is geodemographic segmentation? 

• A) Creating multiple media markets to reach many global consumers. 
• B) Positioning a new service in a new region. 
• C) Identifying neighborhoods by zip code around the country that share common demographic characteristics. 
• D) Expanding a brand into a new country in a region where it already operates.

---

Definitions:

Heuristic Correlation

Refers to the use of simple, efficient rules or mental shortcuts that help people make decisions or solve problems, often applied in the context of establishing relationships or patterns between variables without rigorous analysis.

Associative Correlation

Involves relationships between variables where the presence or magnitude of one variable is naturally linked to the presence or magnitude of another, often through association rather than causation.

Social Neuroscience

Exploration of brain activity associated with social cognition and social psychological processes and phenomena.

Brain Activity

The functioning of the brain as evidenced by electrical, chemical, or metabolic changes.