Why Are Systems Such as PRIZM Used by Advertisers for Segmentation

question 34

Multiple Choice

Why are systems such as PRIZM used by advertisers for segmentation? 

• A) because they provide deep segment description 
• B) because they allow for segmentation on the basis of frequency of usage 
• C) because they provide deep insights into consumers' motivations 
• D) because they emphasize the understanding of consumers' activities, interests, and opinions

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Definitions:

Unlimited Liability

A legal structure in business where the owner's personal assets can be used to satisfy the business's debts and liabilities.

State Statute

Legislation enacted by a state legislature or established by a state court.

Earnings Claims

Statements made by a company or franchise about the potential or actual financial performance of a business opportunity.

Reasonable Basis

A standard of evidence that suggests a belief or action is supported by a fair amount of facts or logical assumptions, often used in legal and regulatory contexts.