What Is Niche Marketing

question 16

Multiple Choice

What is niche marketing? 

• A) A relatively small group of consumers within a segment that has a distinctive set of needs or seeks very specific benefits. 
• B) A large group of heavy users who are loyal to a brand because it provides value at a relatively low price 
• C) A market segment that is served by many firms and is characterized by high levels of competition 
• D) A market segment that is characterized by high sales volumes and low prices

---

Definitions:

Ending Inventory

The total value of all unsold goods remaining at the end of an accounting period.

Finished Goods Inventory

The stock of completed products ready for sale but not yet sold, held by a manufacturing company.

Budgeted Production

The planned volume of goods a company aims to manufacture over a certain period, often used for planning and control purposes.

Raw Materials Inventory

The total cost of all the raw materials that are used in production but have not yet been processed into finished goods.