_____ Involves the Overlapping of Four Important Factors: Current Relevance to the Consumer,credibility

question 43

Multiple Choice

_____ involves the overlapping of four important factors: current relevance to the consumer,credibility or consumer belief in the brand,differentiation or a recognition of uniqueness,and "stretch" or the potential for consumer relevance over time.

• A) SWOT analysis 
• B) Competitive field 
• C) Brand opportunity  
• D) Niche marketing

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Definitions:

Reframe

To reframe is to change the way a situation or set of facts is perceived, often to challenge negative thinking or to find a more positive or constructive perspective.

Unrealistic Expectations

Unrealistic expectations refer to hopes or desires that are not in line with reality or what is practically achievable, leading to potential disappointment or frustration.

Free Expression

The right or ability to express one's thoughts and opinions without censorship or restraint.

Repression

In psychodynamic theory, the automatic (unconscious) ejection of anxiety-evoking ideas, impulses, or images from awareness.