Which of the Following Is True of Segment Selection

question 58

Multiple Choice

Which of the following is true of segment selection? 

• A) The number of heavy users in a segment is usually very large. 
• B) It is enough to assess the size of a segment to select it as a company's target segment. 
• C) Growth potentials for all segments are generally very low. 
• D) Marketers are inclined to devote resources to segments projected for dramatic growth.

---

Definitions:

Trade Patterns

The trends and tendencies in international trade, including what goods and services are traded, with whom, and in what direction.

Gain From Trade

The gain from trade refers to the increase in consumer and producer surplus that results from an open market, allowing countries or individuals to specialize in production and exchange.

Carrots

Commonly known as a root vegetable, orange in color, and widely used in cooking for its sweet flavor and nutritional value.

Peas

A small green seed or the seed-pod of the Pisum sativum, commonly consumed as a vegetable.