In This Era of _______,Internal Databases Are Particularly Rich Sources

question 15

Multiple Choice

In this era of _______,internal databases are particularly rich sources of details about individual buyers and buying trends that occur in the context of the advertiser's IBP activities.

• A) traditional media 
• B) copy heavy advertising 
• C) big data 
• D) nonprofit

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Definitions:

Percent Frequencies

The representation of the occurrence of different categories as percentages of the total.

Number of Classes

Number of Classes refers to the division of data into intervals for the purpose of frequency distribution or histogram representation.

Study

An act of devoting time and attention to acquiring knowledge on an academic subject, especially by means of books.

Scatter Diagram

A graphical display of the relationship between two quantitative variables. One variable is shown on the horizontal axis and the other variable is shown on the vertical axis.