What Test Takes Place Over Several Days,usually with Viewers Watching

question 75

Multiple Choice

What test takes place over several days,usually with viewers watching a show at a particular time,then being called later and questioned about its commercials? 

• A) Day-after-recall 
• B) Secondary research. 
• C) Focus group 
• D) Eye-tracking

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Definitions:

Retail Credit

An arrangement where retailers offer direct credit facilities to their customers for the purchase of goods and services.

Work-in-progress

Refers to the intermediate goods or partially finished goods that are in the process of production.

Raw Materials

Basic materials or substances used in the initial stages of manufacturing or production.

Finished Goods

Items that are finished being made and can now be purchased by consumers.