Which of the Following Is Accurate in the Context of Sales

question 85

Multiple Choice

Which of the following is accurate in the context of sales and advertising? 

• A) Agencies that implement focus groups tend to do more quantitative and statistical research than their more traditional counterparts. 
• B) Creative cost is less than that of relying on secondary sources. 
• C) Account planners are being appointed with finance managers to work on each client's business.  
• D) To some advertisers, the gold standard is determining whether the ad actually gets people to do something, such as buy the product.

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Definitions:

Sense Receptors

Specialized cells located in the body that detect and respond to stimuli by sending signals to the brain.

Brain

The organ in the head of an animal or human that controls functions of the body, processes thoughts, and enables consciousness.

Messages

Units of communication intended to convey information from one individual to another.

Split Brain

A condition resulting from surgery that divides the brain's hemispheres by cutting the corpus callosum to treat severe epilepsy.