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Scenario 7-1
Scheduled to be released in the first quarter of next year, Nintendo's new portable gaming system will likely revolutionize the video game industry. It is the newest in a long line of portable gaming systems made by Nintendo, but will now boast a number of new features-including 3-dimensional technology that does not require the use of any special viewing goggles or glasses. The new system will also allow consumers to play classic games from older generations of Nintendo products, watch HD movies, and create fictional characters that were made famous by Nintendo's Wii. Nintendo hopes its new gaming system will once again put Nintendo at the top of the video game industry, having lost some of its market share to Sony and Microsoft in recent years.
-(Scenario 7-1) In order to gather secondary research to support the company's own primary research,Nintendo visits a number of social media sites hoping to find online communities with knowledge of the video game industry.This intense Internet searching is referred to as:
Utilitarianism
A moral theory that suggests the best action is the one that maximizes utility, typically defined as that which produces the greatest well-being of the greatest number of people.
Deontology
An ethical theory that emphasizes duty and rules over the outcomes of actions.
Hedonism
A philosophical theory or approach that argues that pleasure and happiness are the primary or most important intrinsic goods and the aim of human life.
Pragmatism
A philosophical approach that assesses the truth of meaning of theories or beliefs in terms of the success of their practical application.
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