Scenario 7-5 The Solutions Group Is a Combination of Companies That Helps

question 66

Multiple Choice

Scenario 7-5
The Solutions Group is a combination of companies that helps clients better understand their target markets through creative research approaches. It has learned that many people have become quite adept at filtering out advertising messages and therefore do not respond to traditional research instruments such as surveys. The Solutions Group says that there must be a "research revolution" based on true dialogues with consumers, not one-way monologues often seen in traditional surveys.
-(Scenario 7-5) The Solutions Group likes to ask its clients' potential customers a wide variety of questions so they can share their thoughts about themselves,their lives,and all the daily elements that are important to them.What type of research does this represent? 

• A) Dialogue balloon 
• B) Frame-by-frame 
• C) Projective 
• D) Lifestyle

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Definitions:

Total Utility

The total satisfaction or benefit received by consuming a specific quantity of a good or service.

Units of Utility

A measure of satisfaction or pleasure that a consumer receives from consuming a product or service.

Utility

In economics, a measure of satisfaction or happiness that a consumer derives from the consumption of goods and services.

Satisfaction

The fulfillment of one's needs or the pleasure derived from consuming goods or services.