Which of the Following Is an Example of Cognitive Residue,as

question 82

Multiple Choice

Which of the following is an example of cognitive residue,as advertisers would define it? 

• A) Being unable to recall anything about an ad when a brand name is mentioned to you 
• B) Having a certain brand name in mind, above all others, and making a point to buy only that brand 
• C) Pieces of the ads mixed in with the consumers own thoughts and reactions 
• D) Knowing that you want to buy a product but not being sure why

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Definitions:

Expectancy Theory

A motivation theory which suggests that an individual's behavior is determined by their expected outcomes and the attractiveness of those outcomes.

Barry Staw

A renowned organizational psychologist known for his work on concepts such as organizational commitment and the escalation of commitment.

Effective Climate

A work or organizational environment that enhances performance and wellbeing among its members.

Organization

An entity comprising multiple people, such as an institution or an association, that has a collective goal and is linked to an external environment.