Which of the Following Is True of Recall Tests

question 21

Multiple Choice

Which of the following is true of recall tests? 

• A) They are more commonly used for print ads than for TV ads. 
• B) Recall tests are ineffective for ads on online media. 
• C) They are designed to determine how much, if anything, an audience member remembers of an ad. 
• D) A recall test involves less actual memory than a recognition test.

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Payments made by a user to an owner for the right to use intellectual property, such as patents, trademarks, or copyright material.

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