The Way to See What Part of an Ad Attracts

question 24

Multiple Choice

The way to see what part of an ad attracts attention,and for how long,is with __________.

• A) Copy tests 
• B) Cognitive residue measurements  
• C) Eye-tracking studies 
• D) Cognitive response analysis

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Definitions:

Representational Thinking

A cognitive process in which abstract concepts are understood by linking them to concrete experiences or symbols.

Object Permanence

The understanding that objects continue to exist even when they cannot be seen, heard, or otherwise sensed, a concept developed during infancy.

Task Procedures

The specific set of steps or actions to be followed in order to complete a task or experiment.

Onset of Crawling

The stage in a baby's development when they start to move on their hands and knees.