A Key Advantage of Using Hashtags for Advertising or Campaigns

question 93

Multiple Choice

A key advantage of using hashtags for advertising or campaigns is that it: 

• A) demonstrates whether or not a consumer will buy the brand being advertised. 
• B) allows for integration for integrated brand promotions. 
• C) reaches consumers who only are reached with traditional media. 
• D) reassures the client that the agency will use television.

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Definitions:

Non-Controlling Interest

A minority share in a company's equity held by investors other than the parent company, reflecting ownership that does not control majority voting power.

CPA Canada Handbook

The comprehensive accounting and auditing standards guide adopted by the Chartered Professional Accountants of Canada, including the application of IFRS and other Canadian-specific regulations.

Convergence

The process of global alignment of accounting standards, aiming to make financial statements more comparable across different jurisdictions.

IFRS

International Financial Reporting Standards, a set of accounting standards developed by the International Accounting Standards Board (IASB) for financial reporting globally.