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Scenario 7-3 After Filing for Bankruptcy in 2009 and Requiring Nearly $58

question 45

Multiple Choice

Scenario 7-3
After filing for bankruptcy in 2009 and requiring nearly $58 billion in governmental funding simply to stay afloat, General Motors realized it had to undergo major changes in order to compete with more successful automakers. The company began designing questionnaires and focus groups in order to gain a better understanding of what its cars had been lacking, and to probe for specific improvements consumers may have been looking for. The company recorded its research findings and began to apply them to its product line. A little over a year later, Consumer Reports stated that 83 percent of Chevrolets, GM's top brand, had an average or better score in terms of predicted reliability, an increase from 50 percent the year before. Apparently, the company's efforts helped turn the company in the right direction.("Consumer Reports: GM Reliability Makes Great Strides." MSNBC.com, October 26, 2010.)
-(Scenario 7-3) Allowing consumers to look at advertisements in a group can be a powerful indicator of their true feelings toward a particular ad.Peer influence can be observed,and hopefully some level of post-test screening can be done to create increased validity.These elements are characteristic of what kind of studies?

Evaluate the avenues available for shareholders to address grievances against corporate management.

Discuss statutory protections for directors and the procedural steps involved in shareholder litigation and recognition in corporate affairs.

Identify different types of software and their purposes.

Understand the structure and organization of data in relational databases.

Definitions:

Left Atrium

One of the four chambers of the heart, which receives oxygenated blood from the lungs.

Ventricle

One of the two lower chambers of the heart that receive blood from the atria and pump it out to the lungs or the rest of the body.

Cardiac Cycle

The series of events that occur from the beginning of one heartbeat to the beginning of the next, including systole (contraction of the heart muscle) and diastole (relaxation of the heart muscle).

Atrial Repolarization

The part of the cardiac cycle in which the atria return to their resting state by the re-entry of potassium ions into the cells, often masked by ventricular depolarization on an ECG.