Scenario 7-5 The Solutions Group Is a Combination of Companies That Helps

question 26

Multiple Choice

Scenario 7-5
The Solutions Group is a combination of companies that helps clients better understand their target markets through creative research approaches. It has learned that many people have become quite adept at filtering out advertising messages and therefore do not respond to traditional research instruments such as surveys. The Solutions Group says that there must be a "research revolution" based on true dialogues with consumers, not one-way monologues often seen in traditional surveys.
-(Scenario 7-5) Solutions Group executives may consider trying _____,the popular technique in which people's buried thoughts about brands are drawn out by having them define their feelings creatively with other visual representations.

• A) ZMET 
• B) ISSP 
• C) AIO 
• D) ACS

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Definitions:

Inferences

The process of drawing logical conclusions from available evidence or premises.

Contraceptive Techniques

Strategies or instruments employed to avoid pregnancy after engaging in sexual relations.

Biased

Possessing or showing an unfair tendency to believe that some people, ideas, etc., are better than others.

Clitoral Orgasm

An orgasm achieved by the stimulation of the clitoris, a sensitive erogenous zone on the female body.