Scenario 7-5 The Solutions Group Is a Combination of Companies That Helps

question 19

Multiple Choice

Scenario 7-5
The Solutions Group is a combination of companies that helps clients better understand their target markets through creative research approaches. It has learned that many people have become quite adept at filtering out advertising messages and therefore do not respond to traditional research instruments such as surveys. The Solutions Group says that there must be a "research revolution" based on true dialogues with consumers, not one-way monologues often seen in traditional surveys.
-(Scenario 7-5) Solutions Group managers suggest that clients consider doing a resonance test when designing advertising,because this will help them understand target consumers regarding their: 

• A) recognition of the brand. 
• B) potential purchase of the brand. 
• C) emotional connection to the brand. 
• D) attitude changes about the brand.

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Definitions:

Raise Head

To lift one's head upwards, often referring to a movement or gesture indicating attention or alertness.

Shoulders When Prone

The position and alignment of the shoulders while lying face down.

45-90 Degrees

A range of angles often referred to in various contexts, such as in geometry, physics, physical therapy, and ergonomics, implying a spectrum from acute to right angles.

Months

Units of time in calendars, typically involving a period of approximately 30 days or four weeks.